Senior Full Stack Developer • Ecommerce • SEO • Integrations

Building fast, scalable ecommerce & web experiences—end to end.

Founder + Senior Full Stack Developer with hands-on experience across Shopify+, BigCommerce, Magento 2, WordPress/WooCommerce, Next.js/Node.js, and custom builds. Comfortable owning delivery: frontend, backend, APIs, performance, analytics, and SEO.

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React / Preact Next.js TypeScript Node.js PHP / Laravel MySQL Shopify+ / BigCommerce Magento 2 SEO / Analytics APIs / Integrations

Experience

Senior full-stack delivery across ecommerce platforms, custom builds, integrations, and SEO-led growth.

Jun 2024 — Present
Founder & Developer
Fido Fetch! • Chelmsford

fido-fetch.com

Founder & Developer

Laravel • React • PHP • JavaScript • Bootstrap • CSS • MySQL • SEO
  • Building and shipping product features across backend + frontend with a focus on speed, UX, and search visibility.
  • Implementing SEO foundations, structured content, and performance-conscious UI.
LaravelReactPHP MySQLSEO
Dec 2022 — Present
Senior Full Stack Developer
HoneyPot Furniture • Grantham

honeypotfurniture.co.uk
honeypotfurniture.ae

Senior Full Stack Developer

BigCommerce • Shopify+ • Next.js • React/Preact • TypeScript • Node.js • PHP • REST APIs • Stencil/Liquid
  • Developing and updating BigCommerce & Shopify+ stores (HTML/CSS/SCSS/JS/TS, React/Preact, PHP, MySQL, Stencil/Handlebars, Liquid).
  • Custom 3rd-party integrations via API, analytics/ads integrations, plugin/extension customisation.
  • Bug fixes, optimisation, and delivery ownership; line management and training.
Shopify+BigCommerceTypeScript React/PreactREST APIs
2008 — Present
Owner
LewisHardyMedia • Essex

Owner (Sole Trader)

Websites • Hosting • Graphics • Client management • Freelancers
  • Designing and developing websites; modifying themes and implementing solutions across WordPress/WooCommerce, Shopify, Squarespace, Wix.
  • Hosting websites & email; managing client expectations; hiring freelancers for projects; agency work.
WordPressWooCommerceShopify Client DeliveryHosting
Jan 2022 — Dec 2022
Full Stack Developer
View Garden Centre • Wickford

viewgardencentre.co.uk

Full Stack Developer

Magento 2 • PHP • MySQL • jQuery/AJAX • cPanel/WHM • CLI • DNS/SMTP • SEO
  • Overhauled and fixed a bug-riddled Magento 2 website; added/removed features, extensions, and custom code.
  • Maintained products, content, UI/structure; automated stock/pricing inputs; competitor research & SEO strategy.
  • Social media marketing growth using Adobe tools + hashtag research; hired freelancers for specific tasks.
Magento 2jQuery/AJAXPHP SEOCLI
Aug 2019 — Dec 2021
Full Stack Developer
S10 Supplies • Woodham Ferrers

s10supplies.co.uk

Full Stack Developer

WordPress/WooCommerce • Bootstrap • PHP • jQuery/AJAX • SEO • Automation
  • Built a WooCommerce theme from scratch; maintained and updated a store with 30,000+ products.
  • Automated stock and price levels; built a custom B2B backend for differentiated pricing/products.
  • SEO-led growth: traffic from ~100 views/month to ~18,000+; ~30,000 impressions/day with ~190 clicks (at the time reported).
  • Designed print + digital materials and ran email campaigns (Mailchimp, InDesign, Photoshop, Illustrator).
WooCommerceB2B BackendAutomation SEO Growth30k+ Products
Dec 2012 — Aug 2019
Security Officer
ASDA • Woodham Ferrers

Security Officer

Operations • Customer-facing work
  • Operational responsibility in a customer-heavy environment.
2007 — 2008
Technical HelpDesk Agent
Cura Technical • Billericay

Technical HelpDesk Agent

  • Troubleshot printer/fax issues over the phone and arranged engineer callouts when required.
2006 — 2007
Customer Sales Advisor
PC World • Basildon

Customer Sales Advisor

  • Translated technical concepts into clear guidance for customers; opened business accounts; sold attachments/insurance.
  • Achievement: sold insurance on 100% of transactions for 8 consecutive days (as reported).

Impact

Highlights that show range: growth, systems, automation, and production-ready craft.

Key achievements
  • Coded a multiplayer browser game from scratch; created member systems and automated tasks using cron jobs.
  • Delivered SEO results: websites ranking #1 on Google; ecommerce visibility improved to compete with national retailers.
  • Scaled traffic from ~100 views/month to ~18,000+ at an ecommerce store; reported ~30,000 impressions/day with ~190 clicks.
  • Graphics work used by the Canadian Broadcasting Corporation; obtained 4 sculpture commissions.
What you get working with me End-to-end delivery • clear comms • ownership
Strengths Problem solving • optimisation • integrations • mentoring

Skills

A quick scan of your core stack and what you’ve used in production.

FrontendHTML • CSS/SCSS • JS/TS • React/Preact • Next.js
BackendPHP • Laravel • Node.js • MySQL • APIs
Ecommerce PlatformsShopify+ • BigCommerce • Magento 2 • WooCommerce
SEO & AnalyticsRank growth • speed • tracking • Search Console
Ops & ToolingCLI • cPanel/WHM • DNS/SMTP • Git
WordPress jQuery/AJAX Next.js Node/NPM Bootstrap GitHub Adobe PS/AI/ID

Headless Shopify builds

Three Next.js + Tailwind storefront demos showing headless architecture, reusable components, and category-specific UX.

Next.js • Tailwind • Shopify (Headless)

Live demo stores

Ecommerce showcase

Explore live storefronts, performance wins, and UX improvements delivered across Shopify+, BigCommerce, and custom builds.

Featured work

See the ecommerce theme designs

Explore a curated collection of ecommerce theme concepts built to showcase my design skills and UI thinking.

View ecommerce showcase Back to experience